Deena Website bio

For every Start, there is an end, It can be beautiful, sad, or ironic... What really count is the journey in between, the treasured memories, and the lessons learned...

For every end, there is a new start...

It can be beautiful, sad, or ironic...

That’s what i call, Circle of Life

Deena Al Mansoori

About

Deena Almansoori

My Vision

Create a world that is peaceful, loving and cruelty free

My Mission

Create businesses that make a healthy, beautiful, prosperous and cruelty free impact on the world for animals and children

My Values

Unconditional Love

Honesty

Cruelty Free

Education

Community

Driven by a fervent commitment to promoting a loving, kind, caring, and cruelty-free world for animals and children, I have devoted my over 20 years of professional and personal experiences to establishing businesses that align with my personal mission, vision, and values. My slogan, "The Art of a Cruelty-Free World," encapsulates my unwavering dedication to creating a positive impact in society and contributing to a better world.

Henceforth, my attention and energy were drawn to crafting remedies that bridged the chasm of ethical design of Dreams Factory, granting neglected facets of current systems the solutions required. This inspiration, born of my observations, research, and experience, was woven into a vision that is being transformed in the 3D world as DM Group Holdings.The launch is anticipated by the end of 2024, as I continue to establish the necessary entities and infrastructure.

I am on a mission to create a revolutionary life and business model that breaks free from the outdated norm, and serves our world with patience, love, integrity and discipline. My vision is to create a world full of love and peace for all animals and children, and I am determined to achieve this through an incredible enterprise. By providing reliable solutions and creating a self-sustaining system, I am confident in accomplishing what others have only dreamed of. My secret weapons? Faith, integrity and creativity!

Endeavors

Furry Babies

Inspiring Visionaries

Answers

Contact

Certifications

Hand-drawn school, office supplies. Scroll tied with a ribbon, a diploma sketch.

2021

Design Thinking

INSEAD

Parentology (parenting coaches)

The Coaches Training Institute

2018

Co-Active Coaching

The Coaches Training Institute

2017

2016

2013

Leadership Program

RBL Group

PMP

Project Management Institute

2011

Leadership Program

Franclin Covey

2010

2009

Certified Project Manager (PMI)

Project Management Institute

2006

Management Development Program

INSEAD

Education

2010

Masters of Science

Finance and Banking

British University in Dubai

2008

2006

Bachelor

Business Information Technology

Higher Colleges of Technology

2004

Higher Diploma

Business Information Technology

Higher Colleges of Technology

2001

Member (2009-2021)

Project Management Institute - PMI

Board Member and Treasurer (2019-2023)

Emirates Tourist Guides Association

Council Member and volunteered Project Manager (2017-2019)

Abu Dhabi Aviation Sports Club (ADSAC)

Member Abu Dhabi Chapter (2017-2019)

International Coaches Federation

Member (2018-present)

Emirates Animal Welfare Association

Memberships

Deena is an accomplished Project & Program Manager with expansive experience leading multinational, multimillion-dollar projects. She is recognized for her ability to drive change and solve complex problems, underpinned by a deep understanding of human behavior and organizational dynamics. Deena excels in effective communication, maintaining high standards of quality and equality. Being culturally diverse, she effortlessly bridges gaps between individuals and facilitates collaboration. Moreover, Deena is highly efficient and resourceful, adept at managing time and monetary constraints. Her outstanding intuition enables her to navigate political landscapes and identify hidden motives, ensuring the delivery of ethical and integrity-driven solutions. With a multifaceted skill set spanning IT, HR, Marketing, Aviation, Design, Education, Organizational Behavior, Culture, Diplomacy, Training & Development, Entrepreneurship, Recycling, Environment, and Animal Welfare, Deena brings a wealth of knowledge to various industries.

2018

Abu Dhabi Sports Aviation Club

(2017- 2018)

Executive Director

2017

2015

Abu Dhabi Investment Authority

(2004 - 2015)

Project Leader

2009

Analyst

2006

Modern City Buildings Handdrawn Illustration

2004

Assistant Analyst

Corporate Experience

Wanna Date LLC, Fortitudo Management, and Aljoory Media are currently undergoing restructuring and rebranding to align with DM Group Holdings and its broader corporate structure. As part of this process, new holdings companies and LLCs are being established, including Furry Sanctuary Holding, Free Birds Holding, and Leafed Developer holding.

To learn more...

Business Experience

2021

2020

2017

2016

Wanna Date LLC

Wanna Date initially focused on offering vegan date products and catering services, but it is now in the process of expanding into a holding company for numerous food and beverage entities. This expansion falls under the umbrella of DM Group Holdings.

Sassy Dove for Women's Beauty (sold 2022)

The home spa, which specialized in providing vegan and cruelty-free beauty services for women, has been sold in order to reallocate resources towards DM Group Holdings. This decision was made because the home spa did not align with the vision and mission of DM Group.

Aljoory for Film Productions & advertisement (Closed 2023)

Aljoory provided comprehensive media services including permits, event management, advertisement, design, and film production, has temporarily closed for rebranding and realignment. In order to better serve the media needs of DM Group Holdings, the company has chosen to transform into DM Media, where they will channel their specialized expertise and focus exclusively on meeting the group's media requirements.

Fortitudo Management Consultancy

Fortitudo offered project management and strategy services to both businesses and individuals, with a focus on mentoring for implementing new changes in their professional or personal lives. They also provided PRO services and conducted team building and cultural awareness workshops. Currently, the company is undergoing restructuring to align with the vision and mission of DM Group Holdings transforming into Dm Business Consultancy, specifically to provide services related to animal welfare and children's education.

The Art of Cruelty Free Business

Go to page

Hand drawn sketch of Sycamore or platan.

Volunteer work

effectively devised the tactical and business plan for the Commando Jujitsu team in Abu Dhabi. Additionally, I provide invaluable support to small business owners by offering free mentorship and counseling services to aid them in successfully establishing their businesses.

Prominent public speaker and panelist, holding expertise in conducting workshops and engagements within prestigious government and private sector domains. Notable appearances include Crown Prince Court, Department of Culture & Tourism, Tabreed, Etihad Airways, and the Women's Majilis at the United States Embassy, among others.

Demonstrating exceptional skills in tact and diplomacy, I cultivated strong relationships with multiple embassies by actively participating in National Days and diplomatic events.

Served as a valuable member of the Abu Dhabi-based ICF UAE chapter strategy team, providing assistance to the team leader. Defined and developed the overall strategy, objectives, and actionable plans with the team.

Conducted inspiring lectures at the Higher Colleges of Technology, focusing on female students to excel as Arab women and leaders in the 21st Century. Through engaging discussions and insightful guidance, I shared with them valuable work and life experiences. I also extended my expertise to Sharjah University as a council member and treasurer of the Emirates Tourist Guides Association, imparting my knowledge on environmental tourism to eager students.

Facilitated complimentary workshops targeting women and students on a broad range of subjects, including enhancing confidence, career selection, goal setting, entrepreneurial pursuits, and more. Ran workshop sessions as part of the Dopamine Foundation positivity camp initiative.

As an animal welfare advocate, I actively engage in rescuing, feeding, adopting, and fostering stray cats and dogs.

I’m passionate about the environment, I take proactive steps to make a difference in cleaning, preserving, planting and recycling.

Deena’s Trips